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Recruitment Marketing Platform

28
October
2011

The Recruitment Marketing Platform

The emergence of a new category in Talent Management Tech

The Recruitment Marketing Platform

At the pace of change in our industry it seems like new categories of products are popping up all the time. Categories like search engine optimization, social recruiting, and candidate relationship management (CRM). But to me, these are not real categories, they are just placeholders while we wait to see what really takes shape. To be a real category, there needs to be staying power.

Categories: Recruitment Marketing Platform

16
April
2012

Content is King

Content is King

When you think about the Web 2.0 or 3.0 technology, you have to recognize that the value proposition has changed. For the last thirty years we have been deploying applications with one thing in mind. Efficiency. We needed to do more with less and so the purpose of technology used to be all about automation.

But lately it is a whole new ball game.

Categories: CRM, Recruitment Marketing Platform , Social Recruiting

17
May
2012

We're Going to Party like it's 1999! #RIS12

We're Going to Party like it's 1999! #RIS12

I am sitting in the Computer History Museum in Mountain View, CA getting ready for the start of the Recruiting Innovation Summit put on by ERE.  There is an excitement in the room that I have not seen for quite a while. Later today there will be presentations from 6 technology start ups in a competition that will reward the winner with $10,000.

But what's amazing is, there are enough new start ups in the recruiting technology space we could fill a week long conference. It reminds me a little of what it was like in 1999.

Recruiting is sexy again. 

Categories: Applicant Tracking, Recruitment Marketing Platform , Social Recruiting

19
May
2012

Why Auto Matching Features Make us Lazy

Why Auto Matching Features Make us Lazy

When Resumix made it's debut circa 1990 with an artificially intelligent search engine, the concept of automatic match was born. It's when the computer takes data from a requisition/job description and uses a black box algorithm to match it up with the data from a resume/profile.

You used to hear vendors say things like "with our proprietary technology we can automatically match the best talent to your jobs, saving you time and money." Oh wait, we are still hearing that today?!?

But so far, I think auto match has been a little more than a gimmick. Here is why: 

Categories: Applicant Tracking, Recruitment Marketing Platform , Social Recruiting